A new Dunkin’ Donuts store certification program aims to stimulate green building techniques.
After getting two stores LEED-certified since 2008, the Massachusetts-based retailer has parlayed the experience to create its own certification program for franchisees.
The company will roll out the program for new construction projects, with a goal of building 100 certified restaurants by the end of 2016. If all goes well, they also want to extend the program to retrofits at some point.
DD Green, as the new program is called, allows for the integration of “efficiency, sustainability and health in the restaurant development,” said John Herth, senior director for global design and construction services at Dunkin’ Brands.
The five stages of the program include: site development; store efficiency; healthy indoors; sustainable operations; and innovation and community.
For the new green building program, Dunkin’ Donuts franchisees either can meet minimum requirements or do more to get a corporate “DD Green Elite” plaque on their store.
“My passion for creating the DD Green program came from my love for sustainability,” Herth said. “I realize how important it is and believe that as business professionals, we owe it to our planet to do everything possible to improve it.
As architect and construction managers work through implementation, they will focus on the practices now expected of any green building. Employees also will be trained to operate the building efficiently.
Looking forward to see how Dunkin’ Donuts evolves their operations with innovation and technology.