As Earth Day gets closer the spotlight leading up to that day and on that day will be on the environment engaging Americans in a conversation about all that needs to be done as well as their roles.
But the very existence of a single day makes it all too easy for companies to see the acts of diverting waste, shrinking environmental footprint, reducing pollution, and recovering resources, as an event rather than an ongoing commitment. A single day instead of a serious integration of sustainability.
If we want to see a shift in our culture, if we want sustainability to become The Way We Do Things Around Here, it must be celebrated, promoted and leveraged every day.
Every day should be Earth Day.